Founded in May 2020, Attaboy specialises in life, culture and sports content that challenges the notion of masculinity. We believe that masculinity cannot be defined. To be a man is not necessarily to be strong, stoic and assertive.
We want to confront masculinity as a social construct through the exploration of race, gender and queer identities in society.
On our website, or inside our print edition, you won’t find any adverts for Rolex watches or sultry photoshoots that objectify women. Instead, you will read content that empowers men to be nurturing, caring and compassionate.
“A thoroughly average read.”– Dad
How to collaborate with Attaboy
We publish features, first-person experiences, interviews, reviews and photo essays across digital and print that challenge the notion of masculinity.
Send your pitch to our Editor in Chief